Good ideas deserve more than one post.
Refract exists because most great content gets published once and forgotten. We make it easy to take one idea and give it a life on every channel.
Why we built it
Writing the first version of an idea is the hard, valuable part. Rewriting it for five different platforms is repetitive work that eats the time you would rather spend on the next idea. So most people skip it, and their best thinking reaches a fraction of the audience it could.
Refract takes that second part off your plate. Paste an article, a transcript, or a couple of sentences, and get a YouTube script, an X thread, a LinkedIn post, a newsletter section, or a cold email that already fits the platform. With the AI video generator you can turn the same idea into a short clip for Shorts, Reels, and TikTok.
What we are building next
Paid plans with higher limits, saved brand voice presets, longer videos, and team workspaces. You can follow along on the changelog.
What we care about
Write like a person
Every tool follows strict writing rules: a real hook, concrete detail, and no filler phrases. If a draft reads like a template, we consider that a bug.
Respect each platform
A LinkedIn post is not a tweet with more words. Each tool knows the length, structure, and rhythm its platform rewards.
Be honest about limits
Clear credit costs, refunds when a video fails, and no fake reviews or inflated numbers on this site.
Your content stays yours
We store what you generate so you can find it again, you can delete it at any time, and we never sell it.